Flipkart Ventures and Tiger Global backed G.O.A.T Brand Labs are taking D2C (direct-to consumer) brands to the next level, with 11 strategic brand partnerships.
G.O.A.T Brand Labs, a venture which started a few months back, acquires and scales D2C brands. The current acquisitions are in the fashion, beauty-skin care, pets and home-kitchen categories.
G.O.A.T was founded by Rishi Vasudev and Rameswar Misra, who bring with them decades of expertise in this space. Vasudev, a veteran retail executive, previously headed Flipkart's fashion business.
“Each of our acquisitions is special and strengthens G.O.A.T Brand Labs as a D2C accelerator platform,” said Rishi