Flipkart Ventures, Tiger Global invest in Thrasio-style venture G.O.A.T

G.O.A.T was founded by Rameswar Misra and Rishi Vasudev, a veteran retail executive, who previously headed Flipkart's fashion business.

Flipkart Ventures and Tiger Global have made an investment in Thrasio-style venture G.O.A.T. Brand Labs. It would use the funding to accelerate the growth of digitally native brands in India. G.O.A.T was founded by Rishi Vasudev and Rameswar Misra, who bring with them decades of expertise in this space. Vasudev, a veteran retail executive, previously headed Flipkart's fashion business.

G.O.A.T has completed its Series A funding of approximately $36 million which includes equity and debt. This round was led by Tiger Global, with participation from Flipkart Ventures (the early-stage venture fund of the e-commerce firm, Mayfield, Nordstar and Better Capital.