FM boosts radio ad revenues

 According to industry sources, before the advent of FM channels, advertising revenues for the industry stood at Rs 100-120 crore.

 The previous year saw this figure jump to Rs 170-190 crore. For the current financial year, the projected advertising revenue stands at Rs 260-270 crore.

 According to Nandan Srinath, head of Radio Mirchi, the revenues have grown by 15 per cent month-on-month, both for the channel and for the industry, and there has been a net addition to the industry.