FMCG categories see sharp downtrading in markets, shows data

Amid inflation-induced price rise of fast-moving consumer companies, consumers have started buying smaller stock keeping units (SKU). According to Bizom, four out of six categories tracked are witnessing downtrading in rural markets, while five of six in urban markets have also seen a similar trend. 

“There is a significant increase in contribution towards lower price point among commodities mainly on account of hyper price inflation from edible oils, which is a key ingredient in the India food plate,” Akshay D’Souza, chief growth and insights officer at Bizom, said.
 

In packaged foods, low-price point packs have witnessed an increase in consumption in