FMCG firms go all out to ensure last-mile delivery amid third Covid wave

Data from retail intelligence platform Bizom also shows that retailers are stocking-up more than normal

As Covid-19 infections surge once again, fast-moving consumer goods (FMCG) companies are prepping to make sure last-mile delivery of stocks to retailers carries on unhindered even if their sales staff fall ill.

Though the situation appears to largely be under control, consumer companies have started taking orders via phone calls and are also pushing retailers to order through their B2B (business-to-business) applications. Retailers have also increased inventory to ensure that there’s no shortage.

“While the situation is still manageable on the ground, there is a possibility that sales staff could fall ill and we expect some disruption towards the end of January