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FMCG launches hit record high in 2007

Last Updated : Jan 28 2013 | 11:38 PM IST

January-October '06 BRANDSVARIANTS 17318 January-October '07 BRANDSVARIANTS 28223 The product launch boom was led by branded snacks, soups and shampoo offerings. This year saw the launch of 18 new branded snack variants, ITC

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First Published: Dec 07 2007 | 12:00 AM IST

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