Companies from packaged foods to consumer staples such as soaps, detergents, and hair oils have hiked prices between 5 and 7 per cent in the past few months to mitigate input cost pressures. In tea, the price hikes have been even sharper, as much as 10-15 per cent, sector experts said as firms fight to contain commodity inflation.
But even as price hikes are an inevitable reality of runaway input costs, they are not the only tool available to fast-moving consumer goods (FMCG) firms to fight commodity inflation. Some other measures include a change in product mix as well as aggressive