FMCG sales down 14.4% in Nov as number of active kirana outlets contracts

Liquidation of stock post Diwali also impacting stocking up at kirana outlets

Fast-moving consumer goods (FMCG) sales growth were down 14.4 per cent in November compared to October largely due to a drop in the number of active kirana outlets as well as stock liquidation post Diwali, according to data by retail intelligence platform, Bizom. However, on a year-on-year basis, sales of consumer goods was up 10.4 per cent.

Active kirana outlets contracted 6.1 per cent and monthly sales per active kirana outlet were down 8.8 per cent in November.

Demand for packaged foods improved in November, driven by sales of ready-to-eat products as out-of-home consumption picked up with increased mobility and