Business Standard

FMCG sector recovering from downtrend, says Adi Godrej

He stated that for FMCG, a lot of the innovation in India will create value for money and increasing penetration of under penetrated categories

Adi Godrej, Chairman Godrej group.
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Adi Godrej, Chairman Godrej group.

Nirmalya Behera Bhubaneswar
The growth in FMCG sector is now witnessing a reverse trend after recording a decline for last couple of years, Godrej Group chairman Adi Godrej said here.

"FMCG as a sector in India has pivoted over the last decade. Till about FY12, FMCG on an average used to grow ahead of GDP, while between FY13-16, the growth has lagged economic growth, At about $50 billion, serving nearly 1.2 billion people through over eight million outlets, the sector is large, Yet, FMCG value growth witnessed a continuous declining trend till recently- from 17 per cent in 2011 to eight per cent

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