FMCG volumes recover in urban India in April-June, decline in rural: Report

Customers buying smaller packs as both traditional kirana shops and modern supermarkets clock business: NielsenIQ

Consumption of fast-moving consumer goods (FMCG) like packaged foods, beverages, and toiletries revived in the April-June quarter in urban markets but was negative in rural India as people opted for smaller packs, said NielsenIQ on Tuesday.

Overall volumes recovered to -0.7 per cent from -4.1 per cent in the quarter ended March. The FMCG market, in value terms, grew 10.9 per cent in the quarter ended June compared to 6 per cent in the January-March quarter. 

“The industry also observes positive momentum in volume along with price-led growth,” NielsenIQ said in a press statement. 

Modern trade comprising hypermarkets and supermarkets