FMCGs turning attention on premium, small packs as spending curbs grow

Companies also ensuring visibility on digital and TV

Companies in the fast-moving consumer goods (FMCG) sector are turning their attention on small packs as spending curbs grow. At the same time, premium consumers are not being ignored, with launches lined up for them too, executives Business Standard spoke to said on the sidelines of the Confederation of Indian Industry’s FMCG Summit, held in Mumbai, on Wednesday.

In the past two quarters alone, firms such as Hindustan Unilever (HUL), Nestlé, Proctor & Gamble (P&G) , and Mondelez have all launched premium products in detergents, personal care, and foods, even as the proportion of small packs have grown within their portfolios. 

According