Food and beverages drive revenues for multiplexes; PVR posts 25% growth

Inox, PVR post highest growth in the category in nine quarters

The movie exhibition business is still largely dependent on the kind of films released every Friday, but multiplexes are tweaking their strategy to derive more from consumers. Exhibitors are pushing filmgoers to have more food and beverages on their premises at a time when the chorus of people in favour of outside food into cinema halls is growing.

In July-September, growth of food and beverages (F&B) revenue for PVR and Inox Leisure was the highest in nine quarters at 25 per cent and 41 per cent, respectively. 

The country’s top two multiplex companies are increasingly shifting their attention to ancillary