Food-delivery firm Swiggy shuts cloud kitchen brand in Delhi, NCR

Expansion of The Bowl Company in these places was an experiment, says company

Swiggy has closed its cloud kitchen brand, The Bowl Company, in Delhi and cities forming the national capital region (NCR) as the food-delivery firm tackles losses, said sources.

A spokesperson for Bengaluru-based Swiggy said the expansion of The Bowl Company in the Delhi region was an experiment. "This experiment has led to its due learnings, even as we focus on operational excellence for the brand. We will continue to invest and grow The Bowl Company in cities like Bangalore, Chennai, and Hyderabad where the brand is well-loved and growing," said the spokesperson, using the previous name of Karnataka’s capital.

Swiggy