Health and nutrition has been a growing niche for most domestic food and beverage companies. From PepsiCo to Nestle, Dabur, Patanjali, Britannia, Coca-Cola, Tata Global Beverages (TGB) and GSK Consumer, among others, a rising number are riding the wave with products targeted at the health-conscious.
And, by recent announcements, most companies are moving to the next level in this drive. The accent is on cutting sodium and sugar levels aggressively and fortifying products with nutrients, as consumers make a switch to healthier products.
On Tuesday, Nestle India announced it was launching an iron-fortified variant of instant noodle brand Maggi, the first time