Post the first wave of the pandemic online food aggregators like Zomato, and Swiggy managed to grow as people stuck at home preferred ordering. However, there were other food platforms/entrepreneurs that bore the brunt of the lockdowns, and for the first time faced survival issues as well and had to pivot frantically.
Take the case of Snackible, an enterprise that has an omnichannel presence selling healthy savouries, which was saddled with huge inventory that it is suddenly found difficult to liquidate. April 2020 sales were down to a trickle. Worse, the police in Mumbai weren't allowing the firm to operate