Footwear brand Walkaroo seeks to double turnover to Rs 1,000 crore in FY20

The five-year-old brand has drawn a marketing roadmap encompassing both physical retail and e-commerce to achieve this rowth target

Homegrown footwear brand Walkaroo from U4ic (Euphoric) International, a VKC group entity, is eyeing 100% growth in turnover from Rs 500 crore to Rs 1,000 crore this fiscal.

The five-year-old brand has drawn a marketing roadmap encompassing both physical retail and e-commerce to achieve this growth target.

Currently, it operates four company-owned and franchisee stores in South India, which the company plans to increase in number to gain higher customer traction and gain access in other mass markets, including North, U4ic managing director Noushad Veluthedath told the media in Lucknow this afternoon.

The company operates multiple captive units for Walkaroo, including Delhi, he