For music streaming apps, growth lies in tier 2 and 3 cities: Gaana CEO

We all need to invest significantly, for that, more competition is good as companies will invest to educate the users and grow the market because that's the need of the hour, says Agarwal

Music streaming app Gaana crossed 100 million monthly active users (MAU) in March 2019 and its CEO, Prashan Agarwal, believes for further growth, targeting tier-2 and 3 cities is the way to go because "the next 100-200 million users will pretty much be from those cities". Gaana claimed its user growth was the fastest in tier-2 cities (96%), followed by tier-1 cities (84%) and tier-3 cities (78%) in the last year.

Here are the excerpts:

The competition is rapidly increasing in the music streaming space with the arrival of Spotify and YouTube music. How do you see it?

The penetration