For Valentine's Day, brands look for love in the age of social media

Brands spiced up the message of love with social causes and share-able videos

Salman Khan is asking people to go single this Valentine’s Day. Go ‘Swag Se Solo’, he says, swinging to the Pepsi brand tune. Tata Motors says love is staying safe in relationships and on car rides. For Mother Dairy, Uber, Fastrack and a host of other brands, love transcends gender and age.

From fizzy drinks to cars, jewellery and fragrance brands, love on the occasion of Valentine’s Day 2019, is being pitched as a many-splendoured and multi coloured emotion, wrapped up in a larger social cause. Eager to find easy traction on social media, the ads are turning popular wisdom