Foray into paints, B2B e-commerce are set to transform Grasim, says Birla

Both ventures complement existing businesses of Grasim; they cater to a large market, offer access to new customer pools, firm says

The foray of the flagship company of the Aditya Birla Group, Grasim, into paints and business-to-business (B2B) e-commerce are set to transform the company as these new ventures complement the existing businesses of the company, Kumar Mangalam Birla, chairman of the group said on Monday.

“The journey will be marked by the strong growth of our existing scale businesses as well as by the creation of new growth engines. The strategic foray into paints and B2B e-commerce are decisive steps in that direction. Both paints and B2B e-commerce businesses complement the existing lines of business within the Grasim umbrella. They