Ford India dominated the SUV segment with its sport utility vehicle (SUV) Endeavour recording the highest sales in October 2008 in comparison to competition. The SUV captured a market share of 27.65 per cent.
Commenting on the development Nigel Wark, executive director, Marketing, Sales and Service, Ford India said, “The Endeavour has been the market leader since its launch. In fact in the recent months, the sales of Endeavour have witnessed growth better than the growth of the overall segment.”
“Endeavour is the only vehicle in its segment that has crossed the 200 mark during September and October – our month on month leadership in the segment is testimony to the consumer confidence in the vehicle,” added Wark.
Earlier in September, Ford India launched its Navi Gear-enhanced Endeavour . During the two-month campaign Endeavour's with Navi Gear brought in one-third of the total sales for the company registered for the period.
According to the sales statistics made available by SIAM the Ford Endeavour has been the market leader in terms of cumulative sales of SUVs in 2008. Endeavour has recorded sales of - 3007 units from January-October 2008.
