Ford India ended 2012 with total sales of 10,899 for the month of December.
Despite market challenges, domestic sales stood at 6,517 in December this year compared to 5,978 units sold in the same month last year, a jump of 9%.
The company's exports rose to 4,382 cars last month, more than double from the 1,685 units exported in December last year. November exports stood at 4,211 units. Year-to-date exports stand at 30,435, up 35% from last year.
“Despite a tough business environment, we have seen record exports and sustained customer interest in December,” said Joginder Singh, president and managing director, Ford India.
Ford India also organised its midnight sale on December 5, when its 160 outlets across India remained open from 8 am till midnight. The company also has its ‘December Dhamaal’ campaign, which generated substantial consumer interest.
