Ford's formula for growth: Low maintenance cost, focus on utility vehicles

Utility vehicles (UV), which accounted for three per cent of the vehicles sold in 2013, has climbed to 16 per cent the last year and is expected to further rise to 24 per cent in the next three years

It is well understood that for any multinational manufacturer the key to cracking the Indian car market is not just exciting cars at competitive prices — it’s a wide dealer network and impeccable after-service that really hold the key. So, over the last 18 months or so, Ford India has rewritten its handbook for 60 different sales and dealer processes. “When you come to buy a car, there's no reason why you have to hang around for three or four hours while you wait for papers to be signed, financials to be executed,” says Anurag Mehrotra, the country head for