China's leading bicycle sharing platform Ofo bikes is making an entry into the Indian market through a partnership with the authorities in Pune to support the city's plan to promote cycle riding to curb the use of vehicles.
The Alibaba-backed firm has signed a memorandum of understanding with the Pune Municipal Corporation, which is working on a bicycle master plan for the city. Ofo's entry comes soon after India's largest ride hailing service Ola launched its bicycle sharing platform Pedal.
"Our station-free bike-sharing concept has improved transportation in cities across the world. Our mission is to solve the 'last mile' transportation problem