ForPaws: The app that uses facial recognition tech to help find lost pets

Recently launched by MARS Petcare, the world's leading pet food company, the app also leveraging technology to spread the message about how one can provide care for pets as a community

A scared Labrador was recently found in Bengaluru's Koramangala neighbourhood looking desperately for his owner. ForPaws, a mobile app that uses bespoke facial recognition technology, along with the Koramangala Canine Squad, are trying their best to use the synergy between smart tech and human social networks to reunite this pet to his parents. “Adorable, polite and super sweet. He just wants to go home. Please help him,” says the social media post describing the pet found in Koramangala.

ForPaws was recently launched by MARS Petcare, the world’s leading pet food company. The firm said artificial intelligence (AI) has been primarily