We're working on cutting down on paperwork: Anup Rau of Edelweiss GI

The CEO Edelweiss General Insurance dwells on his company's strategies as a new player in the highly competitive health insurance market

Edelweiss General Insurance (GI), the newest addition in the Edelweiss financial services family, recently began operations in the health insurance segment. Speaking to Advait Rao Palepu, Anup Rau, chief executive officer, Edelweiss GI, says offering a good product proposition and quality of service will help the company compete with established players in a consolidating market. Edited excerpts:
 

Where does Edelweiss General Insurance see itself as the latest entrant into an already competitive industry?

The general insurance space is indeed cluttered. Our honest endeavor is to offer customers a better proposition than what is available today across products and