Fresh meat startup Licious raises $25 mn from Bertelsmann, Vertex, others

Licious, an online marketplace for fresh meat and seafood, has raised $25 million in a Series-C growth round led by Bertelsmann India Investments, Vertex Ventures Southeast Asia and India and UCLA. Existing investors Mayfield India, 3one4 Capital, Sistema Asia Fund and InnoVen Capital also participated in the round.

The startup would use the funds to enter newer markets such as Mumbai and Pune by the end of the year and strengthen the supply chain. It also plans to come up with its third processing plant in Mumbai to cater to consumers in the city as well as those in Pune.