From bad to worse: Getting back on track is an uphill climb for Snapdeal

Bahl in the past was able to successfully pivot the company twice

A year ago, ASF Tower A and B, the sprawling campus of Snapdeal in Gurugram, would be teeming with 20-somethings furiously typing away on their laptop screens, trying to increase the gross merchandise value, the ‘erstwhile’ go-to matrix of online marketplaces.
 
Cut to 2017, most of the offices in ASF Tower have a forlorn look. Missing are the fresh grads in designer wear, sprawled on beanbags and glued to laptop screens or the blaring music which they loved playing while at work. After getting rid of more than 80 per cent of the 10,000-strong workforce, Snapdeal bosses are contemplating