From cookies to sweetmeat, Amul plans 40-60 new products in two years

Gujarat Co-Operative Milk Marketing Federation, which markets its range of products under the Amul brand, plans 40-60 new products in the next two years. It believes this will enable annual turnover of Rs 50,000 crore by 2021.

In the past four years, it has launched 101 products. The revenue growth target for 2019-20 is 20.7 per cent to Rs 40,000 crore. It was Rs 29,225 crore in 2017-18.

The new products, mostly high margin, will primarily belong to the categories of yogurts, cookies (biscuits), shortbreads (nan khatai), fresh mithai (sweetmeat) and milk-based beverages. 

After coming up with its butter cookies range in the