From HUL to Asian Paints, green shoots get stronger for consumer goods

While the trend is sustainable for some time, analysts and company executives point to challenges ahead

The resurgence in the domestic consumer goods market appears to be getting stronger by the day. A broader base of companies from Hindustan Unilever (HUL), Dabur, Emami, Bajaj Corp, Nestle, GSK Consumer, Asian Paints, and Godrej Consumer (GCPL) have reported good Q4 numbers, aided by a lower base as well as improvement in rural demand. While green shoots first began to show in Q3 of 2017-18, the base was smaller in number. This has clearly widened now. 

HUL, the country's largest consumer goods firm, beat street estimates Monday on all counts, with net sales and net profit up 11.1 per cent