From packaged food to hotel menus: ITC goes gung ho on millets

ITC is also developing a comprehensive millets-based portfolio under popular brand names and in familiar formats for easier adoption

ITC is planning to jump on the millets bandwagon by leveraging the strength of its businesses in the agriculture, food, and hospitality sectors. Sanjiv Puri, chairman & managing director of the company, on Wednesday, announced the launch of the ITC Millets Mission. 

As part of the drive, the company will now introduce millets into most of its packaged food products, from noodles to atta, biscuits, cookies, and confectionaries, and build a dedicated backend of 20-odd farmer-producer companies, from which it will source the millets.

That apart, it would introduce millets and millets-based food items into all buffet, lunch, and dinner