From Thomas Cook to Forever 21, brands fight back as global crises hit home

Can they keep the contagion at bay?

The morning after Thomas Cook, UK collapsed, Indian newspapers ran a rather severe notice on their pages. In neatly spaced bold type, it was a letter from Thomas Cook India to its patrons in the country. Nothing to fear, it said as the Indian travel and tours company only shared a nameplate with the one unravelling in the UK. Thomas Cook India is owned by Fairfax Canada.  

A similar note is up on their site and the emphasis, ever since the debacle has been as Abraham Alapatt, president and group head-Marketing, Service Quality, Value Added Services, Innovations for Thomas Cook India