From TTK Prestige to V-Guard, brands line up for a spot on kitchen table

Premium homes, changing lifestyles help organise the fragmented kitchen appliances market, encourage brands to step up the game

The 63-year-old brand TTK Prestige is no stranger to Indian kitchens. Having built its reputation largely through its range of pressure cookers, the Chennai-headquartered company has in the past couple of years not just significantly expanded its product portfolio, it has also launched differentiated models for budget and premium categories and is moving beyond the kitchen into other home appliances.

Prestige is not the only brand escalating its game, Preethi that was bought by Philips India seven years back is expanding its range and Amway that is known mostly for its personal care and cleaning products, has launched a