From Zolo to Nestaway, co-living brands key in the migrant millennial

Going by the recent trends, the co-living business may offer a higher rental yield, as much as 8-11 per cent said analysts

A young, unmarried couple agonises over life lived under the scrutiny of landlords, while a newly-minted professional talks about spending all his time on the road in Bengaluru because he can’t afford a house close to his office. Advertisements for co-living spaces, the slickly made films that have been released on digital media are pushing the sector under the spotlight. Having relied largely on word-of-mouth communication, broking agents and direct mailers until recently, a band of brands such as Oyo Life, Nestaway, Zolo, Guesture among others have dialled up the noise around their services. The aim:  build awareness, recall and