Frozen Fanta anyone? Coca-Cola draws up Rs 11,000-cr plan to sell fruits, juices

Coca-Cola India is taking an ambitious gamble. It is launching a completely new category in its portfolio by introducing frozen fruits under the brand “Minute Maid Perfect Fruit.”

India will be the second market in which the company will be introducing the new product after Australia and if the product works, the country could become its largest market.

Coke is also creating a new category of beverage-plus products, and is considering launching “Frozen Fanta” and “Frozen Coke” in the country. The two products are available in many markets across the world and are sold through many well known outlets such