Fashion TV (India), a fashion and glamour channel, has chalked out an expansion strategy for the Indian market involving extension into areas beyond television.
The company is planning to become a complete lifestyle business powerhouse and is planning to get into businesses which revolve around its core area of activity.
In a bid to increase its portfolio of offerings, the company has worked out a foray into new initiatives including the setting up of a bar, branded as F Bar, and lounge as well as an F cafe and salon.
Among other initiatives, the company would roll out merchandise and accessories which would leverage the FTV brand name, and would also be getting into publishing, music and multimedia products.
Ram Mirchandani, business head, Fashion TV India, said,
