Full smartphone experience at sub-Rs 5K not feasible: Realme's Madhav Sheth

According to our observation, demand for smartphones priced between Rs 10,000 and Rs 20,000 is the highest, says Sheth

In spite of loss in business for close to three months, leading consumer technology firm Realme managed to grow by a healthy double-digit rate last year. Madhav Sheth, vice-president of Realme and chief executive officer of the units in India and Europe, is confident of growing by 25 per cent in 2021. The pandemic, however, is changing buying patterns across the industry like never before, Sheth tells Arnab Dutta. Edited excerpts:

Is Realme going to compete in the ultra-affordable entry-level smart­phone (priced below Rs 5,000) space?

According to our observation, demand for smartphones priced between Rs 10,000 and Rs 20,000