Future Group taps start-ups to unlock consumer data

Move part of its aim to increase customer spends

Future Group is looking to unlock data of around 500-million consumers who have shopped on its offline stores across 255 cities in the country, offering technology start-ups to build models and solutions to increase engagement with them.
 
This is a part of its larger aim to increase customer spends — average of Rs 20,000 over 10 visits at its stores in a year to tenfold to over Rs 2.1 lakh through a combination of offline-online interactions in a year.  “Our first goal is to build a data lake and understand the customer profile. Once the profile is ready, the