Future Group testing a door-step delivery service in a bid to secure market

The retailer is piloting a delivery service that will cover all the three Future Group-owned convenience formats - Easyday, Nilgiris and Heritage

Future Group is testing a door-step delivery service in a bid to secure its market as competition intensifies from hyper-local grocery delivery service providers, besides the growing threat from Amazon India which is scaling up the Amazon Now app, a two-hour doorstep delivery service of daily essentials. The retailer is looking to tap a growing segment of customers who value the convenience of shopping at the click of a button anytime and from anywhere, but want the delivery at a pre-appointed destination. 

Under its door-step delivery model,  consumers can shop at any of the three Future Group-owned convenience formats — Easyday,