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Future Lifestyle Fashions, part of Kishore Biyani's Future Group today said it has entered into an exclusive licensing agreement with Iconix India, a joint venture between Iconix Brand Group and Mukesh Ambani's Reliance Brands for sports apparel and footwear brand, Umbro.
Umbro is the original Manchester based football brand that specializes in sportswear and sports tailoring.
Future Lifestyle Fashions will retail Umbro merchandise through its various retail formats like Central, Planet Sports and through exclusive brand outlets, Future said.
