Fynd helps fashion brands, stores find balance between offline and online

Google-backed Fynd's model helps fashion brands, stores, e-commerce platforms make optimum use of inventory

Mitesh Mehta developed his father’s garment manufacturing business into a classy urban brand that found takers in both upscale malls and select online portals. Yet, he was having trouble in utilising resources effectively. He would send out a fixed number of bulk units to each client but realised that buyers in stores and online are very different. Demand for fashion was not only seasonal but also differed from market to market. He would often end with unclaimed stock from different clients because the demand wasn’t gauged rightly.

Fynd turned his troubles around by integrating their algorithm with his inventory database. It