Galla Foods Pvt Ltd, part of the Amara Raja Group, has set a target of Rs 80 crore turnover during the current financial year, as compared with Rs 38.3 crore last year. The company is also aiming to capture three per cent of the southern fruit-based beverage market, estimated to be around Rs 470 crore.
Speaking to reporters after launching its new fruit drink in Chennai on Wednesday, Jay Galla, managing director, Galla Foods, said the company would ramp up the outlets to achieve the target. It would also go for pan-India expansion by the end of this year and look at capturing 10 per cent of the market share in the segment, which is expected to grow to Rs 3,500 crore in 2013.
Asheesh Nigam, head – sales and marketing, Galla Foods, said the company was present in 10,000 outlets in south and would be looking at increasing it to 50,000-60,000 over the next five years.
The company will also look at the possibility of setting up a facility and its open for acquisition, said Galla.
