Ganguly on his role as an investor: Value is main focus in ties with brands

He is following his on-field mates Yuvraj Singh, Sachin Tendulkar by investing in a digital start-up

Sourav Ganguly is following the lead of his on-field mates Yuvraj Singh and Sachin Tendulkar by investing in a digital start-up. The southpaw has invested in entertainment company Flickstree, a platform that aggregates content from various free platforms and customises it for users. The company raised Rs 3 crore from Venture Catalyst, Aditya Group (Kolkata) and Moksh sports, apart from Ganguly. Ganguly will also be promoting the company. Romita Majumdar and Urvi Malvania talk to the former Team India captain about his innings as a digital start-up investor. Edited excerpts:

Why did you invest in an entertainment-led venture and not