GCPL launches EVITA age control soap

Godrej Consumer Products (GCPL) today launched 'EVITA age control soap'. The soap will be available in two size variants of 75 gm and 125 gm priced at Rs 14 and Rs 21 respectively.

"There is an increasing demand among Indian women for convenient and inexpensive solutions for skin care. Essentially,they are looking for an age control solution that is efficient and cost effective. Keeping this need in mind, we have launched EVITA age control soap," said H K Press, executive director and president.

The new product will be launched with introductory offers of two 125 gm soaps for Rs 36 and two 75g soaps for Rs 24. Claimed to be the first of its kind in India, Godrej EVITA "has the efficient ingredient for age control in a soap format and can be used by wowen on a daily basis ."

A prominent player in the FMCG sector, GCPL has in its portfolio other soap brands such as Cinthol, FairGlow, Godrej No 1 and the Shikakai range of soaps. The Rs 514 crore company also has presence in segments of personal care, household care, baby care and fabric care.

It has three manufacturing facilities at Malanpur (Madhya Pradesh), Guwahati (Assam) and Silvassa (Maharashtra).