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Gen Y Medium, a Hyderabad-based digital marketing startup engaged in the business of managing brand perceptions in the online space, has expanded its operations to Bengaluru and New Delhi.
“The Indian online advertising market is projected to grow by 30 per cent in the current fiscal as advertisers warm up to the more measurable nature of the digital medium that helps brands understand their advertising campaign’s popularity and success in real-time. We are keen to capture this emerging opportunity,” Yashwant Kumar, chief executive of Gen Y Medium, told mediapersons here on Friday.
According to the latest Digital Advertising in India report, jointly published by Internet and Mobile Association of India (IAMAI) and market researcher IMRB International, the total value of the Indian online advertising market rose to Rs 3,575 crore by March 2015, from Rs 2,750 crore last year.
Kumar said the company was looking at ramping up its headcount from the present 45 to 150 in the next two to three years. The company currently serves over 20 brands across consumer, healthcare and education verticals.
“We are adding a few enterprise clients and high-potential startups. Our aim is to serve over 50 brands in India and overseas in the next couple of years,” he said.
Founded in 2012, Gen Y Medium had raised an undisclosed amount from Srinath Devireddy, an angel investor, in 2013, and a Series-A round of funding from BVR Mohan Reddy, founder of Hyderabad-based publicly-listed company Cyient Limited and MM Murugappan, vice-chairman of Murugappa Group, in November 2014.
