German skincare brand Sebamed cuts prices, to use sachets for Indian market

The brand usually caters to premium consumers in personal care and baby care and it is a recent entrant in India

German skincare brand Sebamed, a newcomer to the Indian skincare space, has shifted focus to smaller units and sachets to expand its reach in the domestic market.

The personal care and baby care company is bringing down the price points of its products. It has introduced pack sizes priced as low as Rs 10 as it looks to broaden its distribution and sell its products even through the general trade route.

The brand typically caters to a premium consumer in the personal care and baby care categories.

“We launched Rs 10 a sachet a couple of months back for our entire shampoo range.