Ghari sales reach Rs 1,200 cr

The sale of the Ghari detergent, a product of Kanpur-based Ghari Industries Ltd, will reach Rs 1,200 crore in the current fiscal.

The sale will equal that of other major competitors, Nirma and Wheel "" products of Nirma Industries and Hindustan Unilever, respectively.

Although their latest figures are not known, detergent experts in the city believe that both would be above Rs 1,000 crore, in what has become a neck and neck battle between the three.

Moreover, Ghari, now a well-diversified company with stakes in leather and construction besides soap and detergent, has launched its toilet soap. It has strengthened its hold over UP, MP, Bihar and Delhi, where it has emerged as a leader in the popular detergent category. However, it is absent in the four southern states and is weak in the eastern states.

Murlidhar, the company's chief managing director, said that the company was selling in about 17 states. Our capacity has risen to about 7,00,000 tonnes in the current fiscal and will go up to 9,00,000 tonnes in the next, he added.