Gili, a part of the Gitanjali Group, has appointed leading film star, Bipasha Basu, as its new brand ambassador to endorse its products.
Gili is one of the country's first branded and popular jewellery brands.
Gitanjali Group's Chairman, Mehul Choksi, said, "We are excited to have Bipasha Basu with us as our brand ambassador."
"Not only were we enthusiastic about the brand fit, but also we feel that Bipasha lends a refreshing look to the brand. We are excited about having her on board as the new face for Gili," he added.
Speaking on the concurrent lines, Bipasha Basu said, "It gives me immense pleasure to be associated with a prestigious brand like 'Gili'. Diamonds are a girl's best friend and Gili offers a wide range of diamonds to chose from."
Gili has more than 500 outlets in over 30 cities including various retail formats, stand-alone stores, shop-in-shops and outlets at airports besides exclusive showrooms called 'Gili World', a press release issued here said.
