Shares of consumer goods maker Gillette India fell over 4% in early trade after the company set the floor price for its share sale at 15% below its market price.
The multinational firm is selling around 2.85 million shares through offer for sale (OFS) today to comply with the 25% minimum public shareholding norm.
Shares of the company were last trading at Rs 1,888, down 3.6% from previous close of Rs 1,960.
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Gillette India has set the floor price, or the base price at much it will sell shares under the OFS, at Rs 1,650, around 15% less to its Tuesday closing price.
The shares are being sold by Gillette Indian promoters the Poddar group, along with US-based Procter and Gamble India.
Merchant bankers expect the share sale to see good response.