Giving a tech massage: This start-up helps salons take the online plunge

There are a slew of start-ups providing the technology boost to salons and spas through SaaS (software as a service) offerings

The ‘Dilli’ salon in New Delhi’s Pitampura area is said to be the oldest in the region. Its owner Mohammad Abdullah, a third-generation businessman, claims it was “not just the oldest but also the most popular until 6-7 years back”.

The shop was rebranded a couple of years ago, with the latest accessories and high-end furniture. However, Abdullah says, he continues losing customers. The reason, he states, is his inability to adopt technology. Like in every other business, technology has had a transformation effect on the salon and spa industry, too. Not just in developed nations, but even in India,