GM India creates new marketing entity

General Motors India, the wholly-owned subsidiary of General Motors Corporation that manufactures and sells Chevrolet products in India, today announced the creation of its sales and distribution company entitled General Motors (India) Marketing Private Ltd. As part of the restructuring and realignment of its corporate structure, GM India is transferring its sales, marketing and distribution activities to the new entity, while all manufacturing activities will remain with General Motors (India) Private Ltd.
 
Speaking about this realignment, P Balendran, vice-president, GM India  said, "The new company, General Motors (India) Marketing Private Ltd will be operational soon. "With GM's  operations in India expanding significantly in size and scale, it has become necessary to bring greater focus and efficiency to selling and distributing our world-class products and services. This move will help us improve planning, inventory management, transport management, timely delivery and thus, maximise cost synergies."